AI automation that pays for itself.
We identify where your business is losing time and money, then build the autonomous systems to fix it. Zero risk: if you don't see the value, you don't commit.
The Intersection of Engineering & Intelligence.
Engineering First
HetaLabs is a specialized technology consultancy founded by engineers from top institutions. We don't just "use AI"—we engineer intelligent ecosystems grounded in rigorous technical expertise.
High-Impact Automation
We specialize in Generative Engine Optimization, custom AI agents, and complete front desk automation. We bridge the gap between complex machine learning and your bottom line.
Zero Risk. Maximum Reward.
Our model is simple: we analyze your business for free, identify high-ROI opportunities, and propose a solution that pays for itself. You focus on your business; we ensure your technology drives growth.
How It Works
Book a Free Call
Schedule a consultation with us at no cost. We'll discuss your business needs and goals.
Free Business Analysis
We analyze your business operations and identify opportunities where AI can save you time and money.
ROI-Based Proposal
We provide a transparent quote designed to pay for itself through the savings we generate. You see the math before you sign.
Complete Tech Modernization
Beyond AI integration, we rebuild your website from scratch, optimize your SEO, run targeted marketing campaigns, and modernize your entire digital presence to drive growth in 2025.
No Commitment Required
If you don't like our proposal, you don't commit. No questions asked.
Engineered by Experts
Arda Hatay
Managing Partner & Co-Founder
Co-founder of HetaLabs. Specializing in AI web integrations, with a background in Defense & Space and Robotics.
Academic Background
• B.S. in Mechanical Engineering (UC Berkeley)
• B.S. in Physics (UC Berkeley)
Roman Hinkel
Managing Partner & Co-Founder
Co-founder of HetaLabs. Specializing in AI web integrations, with a focus on blockchain technologies and decentralized systems.
Academic Background
• MSc. in Applied Economics and Finance (CBS)
• B.A. in Business Administration (University of St. Gallen)